Graphic Design Solutions

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world. 

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL?s Creative Leaders competition. Robin has won numerous awards for design, writing, and teaching and is the author of twelve published books about graphic design, branding, advertising, and creativity, including ADVERTISING BY DESIGN (John Wiley & Sons) and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Photography: The Concise Guide

Turn your enthusiasm into striking photographs! From composing the shot to applying special techniques and developing the film, this information-packed manual covers everything readers need to become successful black-and-white and/or color photographers. Ideal for first-year students, as well as anyone who wishes to explore the ins and outs of contemporary photography processes and state-of-the-art techniques, Photography: The Concise Guide is a fast-paced, all-around introduction to the technical aspects of making photographs. Lavishly illustrated, this full-color manual outlines essential information on film exposure and development, printing black-and-white photographs, plus methods for troubleshooting contrast, printing, sharpness, and other common problems. Clear, easy-to-follow instructions to help aspiring photographers "see" and compose better shots, and make creative use of light meters, shutter speeds, filters, and other special darkroom and digital photography processes. Assistance in choosing a camera, lenses, and accessories is also offered.

About the Author
Bruce Warren taught photography at the college-level for more than 25 years. His participation in the Fulbright Teacher Exchange program took him to the London College of Printing in England. Warren earned a Master of Fine Arts in Photography from Ohio University and his work has been exhibited at galleries throughout the U.S.

Design!: A Lively Guide to Design Basics for Artists & Craftspeople

Professional artists, photographers, gardeners, chefs, and even hosts trying to set a pretty table will welcome this handsome exploration of design principles. Through hundreds of photographs and accessible text, even the most abstract design concepts—such as rhythm and balance—become easy to visualize and understand. Find out how to manipulate visual elements, work within the design space, create attractive symmetrical arrangements, establish a focal point, and more. Examples of good design range from ceramics, jewelry, architecture, and painting to clothing, hair styling, gardening, sushi, and vintage movie posters. Plus, guided exercises help users grasp each principle.