Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands

*Showcases recent identity work for as variety of industries

*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
About the Author

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

Designing corporate identity: graphic design as a business strategy

Pat Matson Knapp is a Cincinnati-based writer and editor whose work focuses on design and its effects on business. A former newspaper journalist, she was editor of IDENTITY, a magazine devoted to corporate identity and environmental graphics, and was managing editor of VM+SD (Visual Merchandising and Store Design) magazine. She has contributed to a wide range of design publications.