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Design Basics (with ArtExperience Online Printed Access Card)





"This book is very in-depth and clear in its approach to the design principles it addresses. In comparison to other books I have seen and used, this text takes more time in really explaining things and giving good visual examples."

"I found the image selection refreshing, they pushed the limits of what is presented in general foundations classes?the book becomes engaging!"

"In general, the writing is very engaging. This text is appealing, because the writing gets to the point quickly and generally makes the concepts of design quite understandable. I find the writing, combined with the selected images to be very motivational, stimulating the imagination easily toward creative thinking and artistic expression."

"I think the CD-ROM exercises, demonstrations, and question and answer activities are a great addition. The ArtExperience Fundamentals CD-ROM [now incorporated into ArtExperience Online] is a good tool for teaching these concepts."

"I really like the videos on the CD-ROM [now ArtExperience Online]; they are very informative and great for students to watch on their own time. . . . A great resource."
Product Description
DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access ArtExperience Online (a dynamic Web site integrated with the textbook), which contains studio art demonstrations and interactive exercises that help students explore the foundations of art.
About the Author
David A. Lauer is Emeritus Professor of Art at the College of Alameda.

Stephen Pentak received his BA from Union College in New York, and his MFA from Tyler School of Art at Temple University. He is Professor Emeritus of Art, and a past Associate Dean of the College of the Arts at Ohio State University. He has been the recipient of four Ohio Arts Council Fellowships and he has been a visiting resident artist at Delfina Studios in London, and Glasgow School of Art. Pentak?s recent solo exhibitions include shows at Kathryn Markel Fine Arts in New York and Susan Street in San Diego. He is co-author of COLOR BASICS as well as DESIGN BASICS. www.stephenpentak.com