Pat Matson Knapp is a Cincinnati-based writer and editor whose work focuses on design and its effects on business. A former newspaper journalist, she was editor of IDENTITY, a magazine devoted to corporate identity and environmental graphics, and was managing editor of VM+SD (Visual Merchandising and Store Design) magazine. She has contributed to a wide range of design publications.
Designing corporate identity: graphic design as a business strategy
Pat Matson Knapp is a Cincinnati-based writer and editor whose work focuses on design and its effects on business. A former newspaper journalist, she was editor of IDENTITY, a magazine devoted to corporate identity and environmental graphics, and was managing editor of VM+SD (Visual Merchandising and Store Design) magazine. She has contributed to a wide range of design publications.
