Leading headhunter Roz Goldfarb reveals her time-proven secrets for survival and success in the graphic design industry. Through her work with hundreds of corporations around the world, she provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers. Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet.
From the Publisher
Few fields have been as profoundly altered by technological and cultural changes as graphic design. Developments in technology have changed the way and speed at which design business is done, while the skyrocketing profile of the industry itself has opened new career avenues for design professionals. To fully benefit from these new opportunities, it is crucial for graphic designers to have a clear understanding of their profession and their role in the business world at large. Design professionals seeking their first or next permanent positions now have a potent tool at their disposal. A leading authority on the placement of design personnel, Roz Goldfarb, reveals the secrets of surviving and thriving in Careers by Design: A Business Guide for Graphic Designers, third edition.
From the Author
Through working with hundreds of corporations and firms nationally and internationally, Goldfarb has developed extensive insights into creatively driven business. "Successful designers share a passion for design that is an essential component of their lives," Goldfarb notes, comparing designers to other artists. "But design is a business, driven by many motivating business factors."
About the Author
Roz Goldfarb established Roz Goldfarb Associates, Inc. in 1985, a New York-based management consulting and recruitment firm. RGA specializes in the placement of creative, marketing and executive personnel for design, new media and advertising. Ms. Goldfarb's responsibilities additionally include establishing mergers, acquisitions and new business ventures as well acting as a management consultant. Ms. Goldfarb is a multi-disciplinary person whose skills emanate from many years of hands-on business management; plus her early training as a sculptor and painter; and her tenure as the Director of Pratt Institute’s Associate Degree Programs where she hired and trained numerous faculty as well as developing programs, design curricula, seminars and foreign programs.
Ms. Goldfarb is the author of Careers by Design, A Headhunter’s Secrets for Success and Survival in Graphic Design (Allworth Press, revised edition 1997) a business guide for Graphic Designers; The Design Firm and It's Employees chapter of the AIGA Professional Practices in Graphic Design (Allworth Press 1998) co-authored with Jessica Goldfarb; and The Art of Consulting, The Design Management Journal, Spring 1996. Ms. Goldfarb frequently addresses professional groups and numerous educational institutions about career opportunities and the changing design environment. She has recently addressed MBA students at Columbia University, has made presentations at the HOW Conferences Design 2000 and Minding Your Own Business; along with Jessica Goldfarb developed The First Business of Design Conference 2000 for the Center for Visual Communication in Santa Fe; the AIGA National Conference 1997 and has been a visiting guest lecturer and critic at The Portfolio Center, Syracuse Unive! rsity, FIT/State University of New York, Art Center College of Design, The Parsons School of Design and Pratt Institute. Additionally Ms. Goldfarb’s has juried The Package Design Council International Awards and participated in seminars for the Association of Professional Design Firms Annual Meeting and. She has been interviewed on CNBC and WBIS-TV. In 1998 Ms. Goldfarb was toasted by Pratt Institute at the Hershel Levit Scholarship Fund dinner for her contributions to the design community. Since 1987 The Art Directors Club of New York has been the recipient of an RGA scholarship to further the education of talented design students who require aid.
Ms. Goldfarb holds a Master of Fine Arts degree from Pratt Institute and a Bachelor of Arts degree from Hunter College of the City University of New York, where she studied painting with Robert Motherwell.
