With global brands like Nike, Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. This book equips the professional designer and student with the tools, both traditional and high-tech, to do this.
The book tracks how illustration as personal work can evolve into a fully fledged commercial concern, identifying the different themes and contexts of the work featured. New technologies and techniques are changing the face of the craft, and the book deals with the processes by which the professional designer can turn them to advantage. A diverse selection of illustration is showcased, with detailed process notes-- from self-generated and independent projects, editorial, advertising campaigns and large-scale projects. Interview with top international talent and commissioning editors offer further insight into how to succeed in this area.
About the Author
Ian Noble is director of post-graduate study for the School of Graphic Design at the London College of Printing. He has worked as an art director on magazines and books, and is co-author of RotoVision's recent highly successful book Up Against the Wall on poster design. He lives and works in London.
