This guide to the ins and outs of today's dynamic illustration business tells budding illustrators everything that their teacher didn't know or their art director didn't tell them. Using an entertaining, running narrative format to look at key concerns every illustrator must face today, this book covers finding one's unique style and establishing a balance between art and commerce; tackling issues of authorship and promotion; and more. In-depth perspectives are offered by illustrators, art directors, and art buyers from various industries and professional levels on such issues as quality, price negotiation, and illustrator-client relationships.
Steven Heller is the art director of the New York Times Book Review and chair of the graduate design program at the School of Visual Arts. Marshall Arisman is the chair of the Master of Fine Arts, Illustration as Visual Essay program at the School of Visual Arts. They both live in New York City.
