Design Basics presents creative and innovative design in an affordable format. This book presents inspiring, contemporary projects—and explores particular aspects of graphic design. With examples of work ranging from brochures to packaging, to self-promotion, this book is a sure source of inspiration for all graphic designers.
In Design Basics the reader will be presented with the inner workings of graphic design while the focus is on layout, type and color.
About the Author
Joyce Rutter Kaye is managing editor of U&lc, the quarterly international journal of typography and graphic design published by International Typeface Corporation (ITC). Before joining ITC in May 1991, Kaye was a writer and editor for Advertising Ages monthly magazine, Creativity. Kaye is author of Print Casebooks 10: The Best in Advertising (RC Publications), and contributes regularly to Print and other graphic design publications. Kaye received a Bachelor of Science degree in Magazine Journalism in 1985 from the S.I. Newhouse School of Public Communications of Syracuse University.
